4 Simple ways to inject personality into your website
When you look at your website, does it feel bold or bland? Fabulous or flat? Most importantly, does it have personality and feel engaging for your website visitors? In the name of fun, I thought I’d write this short little blog post listing my 4 top tips for spicing up your website to inject a bit of personality and make it feel more like YOU! Who wouldn’t want more of that?!
So, here we go!
1 | Get creative with your CTA’s & button text!
Ya know all those links on people’s website that ask you to take an action? Whether that’s to fill out a form, get in touch, learn more etc. Well, that’s also known as a call to action or a CTA. They can take the form of underlined text, coloured text or buttons. If you want to add a bit personality to your site, try and think of some fun ways of wording things that are a bit different to the norm. I do want to stress it’s important to not get too creative and clever here. You want to keep the text enticing and clear so the visitor knows the kind of content they can expect to be taken too.
Here are a few suggestions:
Instead of ‘download now’ try ‘YAS please!’ or ‘Gimme gimme!’
Instead of ‘About’ try ‘Get to know me!’
Instead of ‘View pricing’ try ‘Deets this way!’
Instead of ‘Follow me on Social Media’ try ‘Let’s be Insta Friends!’ or ‘Insta is kinda my thing!’
This tip is such a quick and easy way to add a bit of fun personality to your website and it only takes a few minutes to do!
Here’s an example of some fun button text on my own website, you can view it in action here.
2 | Add a fun GIF or image animation
I LOVE this tip! Adding some movement to your website can really elevate the user experience as it gives a new layer of detail and depth to your website. Take a look over on GIPHY to find some fun pre-made GIFs, or try making your own using GIF MAKER. If you’re a Squarespace user, you can easily create animated images too.
Here’s a step by step breakdown of exactly how to do it on Squarespace 7.0:
Pick around 3-5 images you want to use
Go to the backend of your Squarespace website and go to the page you want to add in your animated image
Click on an insert point and select slideshow gallery image block
Upload the images
Make sure thumbnail images and arrows are deselected
Tick the ‘automatically transition between slides box’ and pick the timings between image transitions. 3-5 seconds is usually a good starting point - if you have text or specific details in the images, then you may need to add a few seconds on
Hit save and you’re done!
View an example of an animated image on my website in action here.
If you’re using the newest version of Squarespace (7.1), gallery blocks are only available on blog, events and product pages at the time I write this post, so this hack will only be possible on these types of pages. If this changes in the future - I’ll update the post.
PSST…NEED A HELPING HAND DIY'ING YOUR BRAND & WEBSITE? THE STANDOUT SQUARESPACE & CANVA TEMPLATES SHOP IS FOR YOU!
Head on over to the Etsy shop to check out all the products! 👇
3 | Add a short video introducing yourself
There’s no doubt about it, video content helps build connection and can instantly showcase your unique personality to your audience in a matter of seconds. I know this might seem overwhelming, most of us want to avoid being on camera at all costs right?! But I pinky promise you that if you take just a few minutes to record a quick video of your lovely face introducing yourself, briefly explain why you love doing what you do and the value you can bring to your audience - this is going to help you instantly stand out from your competition. I don’t see anyone doing this on their website, this tip is massively underrated and underused in my opinion.
You can thank me later :D
I don’t personally think the video needs to look too polished or high-end, but here are a few tips to consider when filming:
Choose a room with plenty of natural light
Sit directly in front of a window with your face looking straight at it (if possible)
Place your camera (a phone is fine) on a flat surface - either a tripod or even on a table or chair
Do a few test shots to check you’re happy with the setup and composition
Don’t have too much clutter in the background
Wear clothes and accessories that reflect your personality. Bonus points if you have anything that matches your brand colours!
I’d recommend including the video on any one of these pages:
About page
Services Page
Thank you page (after submitting your contact form)
The best part about this tip is, once you’ve filmed the video, you can use it everywhere from adding to your Insta stories and highlight reel, to a welcome email for your subscribers!
4 | Add a fun picture of YOU!
Now, I don’t mean any old picture. And certainly not that dodgy mugshot you took 8 years ago for your passport photo...or that photo of you at a family wedding with most of your Nan and Grandad cropped out of it. I mean a lovely smiley picture of you wearing clothes that you love to wear (again, bonus points if you wear something that matches your brand colours!). Are there any props you can use that instantly tells a story or shows a little insight into your life? Whether it’s your fave mug that you endlessly fill with coffee each day, your trusty notepad or even your precious fur-baby - experiment with different props that add that personal touch and bring your pictures to life. Using the same filming tips as above, get snapping!
I use a Bluetooth shutter remote that connects to my phone so I can get into position and take multiple shots, without having to run back and forth like a mad woman! I brought this set off Amazon which includes a tripod, lenses, lights and Bluetooth shutter remote and found it works really well for simple DIY home photoshoots.
If you’re able to find a room with good natural light and have a few tools to help with the shooting process, you’ll be surprised how simple and easy it can be to get some professional snaps to add to your site. I’d recommend including pictures of you on your homepage, about page and contact page too.
There you have it! I’d love to see these tips in action! Post your website links in the comments below! Or if you have any other tips - I’d love to hear them!
need a hand with creating diy designs?
If you’re a new business owner who’s been suffering from a serious case of design shame & overwhelm and need some help creating stand out designs that feel uniquely you - then check out my free Canva templates and training!
Did you like this post? Then pin it to Pinterest! 👇
